Essential Qualities of Promotional Branded Items

Chances are we have all received a promotional item from time to time that we simply didn’t like. Maybe this item went straight into the recycling or waste bin. Perhaps it was simply shoved in a drawer and forgotten.

If you are investing in branded products or other promotional items for your business, team, or school, you want to be sure that the money is being put to good use. This can be accomplished by ensuring that your branded products meet these essential qualities for success.


When it comes down to it, the most important factor for a branded product or promotional item is utility. Will someone use it? If the answer is no, you likely won’t get as much out of your investment as you hope.

A great way to determine how useful an item will be is to get a good sense of who your audience is and what their needs are. After all, this is one of the core components of virtually any effort at marketing. Some things like outerwear will be applicable to virtually anyone while other items may have more niche followings.


This is a quality that can be difficult to achieve for some businesses but can come quite easily to others. A relevant branded item is essentially a promotional product that is directly related to your specific business or industry. This not only helps further your brand awareness but can reinforce the customer’s connection with you.

Great examples of relevant items can be USB drives for a website design firm, pill dispensers for a doctor’s office, or golf tees for a golf instructor. With a wide variety of promotional items available to be used as branded products, there are many opportunities to find something that can be relevant for your business.

High Quality

If you run a business, you know how important it is that people associate your products and services with being high quality. After all, you likely put a lot of effort into ensuring that you leave every customer as satisfied as possible. But many people don’t think about this when it comes to issuing promotional items.

You want to ensure that you are purchasing branded products from a trusted provider. After all, you are putting your name on these promotional products. If customers are associating them with your business, you want them to hold up. All of our products are carefully sourced to ensure that they are durable and meet the quality standards you expect.


You want to ensure that your promotional product or branded item matches the aesthetics of your brand. Thus, be sure to go with products that are color-coordinated to your brand’s colors. Try to use similar fonts to the ones your company generally uses. These are small things but are important for creating a strong brand image that is relatable.

After all, if your logo mainly has hues of green and yellow, you probably don’t want to go with a red product. If you operate an accounting firm, you likely don’t want to give out items with a more whimsical font. Be sure that the promotional products you order are designed to be relatable to your brand.


When it comes to your branding for promotional products, minimalism is in. You want your brand to be noticeable but not overstated. Branded t-shirts are often preferred if they have simple branding. Polo shirts or hats can be effective with just a company logo or slogan. While you may be tempted to add as much information as possible or choose big, flashy graphics, these may not be as well-received.

After all, you want to ensure that people actually use or wear the promotional products and branded items that you give out to them. If your logo completely takes over the item – particularly for clothing – you may find that your item gets more limited use. Focus on minimalism and simplicity to ensure that your promotional products are liked by a wider audience.

Ready to Make a Great Impression with Promotional Products?

If you are ready to increase your brand awareness and get more lead generation, check out our diverse catalog of products. Our professional staff are happy to help you with your order and answer any questions that you have. Contact us today!